Transforming a Brokerage's Marketing & Recruiting Strategy

As the Senior Marketing Designer, I oversee the creative direction and marketing initiatives for one of North Texas' leading real estate brokerages. My role extends far beyond graphic design—partnering with leadership to strengthen the company's brand, improve agent recruiting, support business development, and create marketing systems that help more than 100 real estate professionals succeed.

The Challenge

Paragon needed a consistent, recognizable brand that would support rapid growth while providing agents with modern marketing tools, recruiting materials, educational resources, and a stronger online presence.

My Solution

I developed and implemented a comprehensive marketing strategy that included:

• Website content and SEO optimization

• Recruiting campaigns and landing pages

• Brand development and creative direction

• Social media campaigns

• Email marketing

• Print collateral and signage

• Agent marketing templates

• Educational presentations and training materials

• Video graphics and promotional content

• AI-assisted marketing workflows

Results

• Created a consistent brand experience across digital and print marketing.

• Developed SEO-focused website content to improve online visibility.

• Produced hundreds of marketing assets supporting recruiting, education, and community outreach.

• Streamlined marketing production with reusable templates and automated workflows.

• Supported the brokerage's continued growth through professional, scalable marketing systems.

Services Provided

Brand Strategy • Graphic Design • Website Design • SEO • Print Design • Email Marketing • Presentation Design • Marketing Strategy • Social Media

Elevating Higher Education Through Strategic Design

During nearly a decade with Austin College, I collaborated with departments across campus to strengthen the institution's visual communications and marketing efforts. My work supported admissions, fundraising, alumni relations, athletics, campus events, and institutional branding.

The Challenge

The college required a cohesive visual identity across numerous departments while producing a high volume of marketing materials that reflected the institution's reputation and mission.

My Solution

I designed and managed a wide range of marketing initiatives, including:

• Admissions publications

• Event branding

• Print advertising

• Campus photography

• Digital marketing graphics

• Alumni communications

• Social media campaigns

• Website graphics

• Large-format signage

• Institutional presentations

Results

• Delivered thousands of creative assets across print and digital platforms.

• Improved visual consistency throughout campus communications.

• Supported recruitment, fundraising, and community engagement initiatives.

• Helped maintain a polished institutional brand across multiple audiences.

Services Provided

Graphic Design • Branding • Photography • Print Design • Digital Marketing • Presentation Design

Long-Term Creative Partnership for a National Conference

For more than 13 years, I have partnered with CS Week to produce creative materials for one of the utility industry's premier conferences.

The Challenge

Develop cohesive branding and event marketing that could scale across print, digital, signage, merchandise, and attendee communications while maintaining consistency year after year.

My Solution

Designed and produced:

• Conference branding

• Large-format signage

• Event programs

• Promotional graphics

• Presentation materials

• Marketing collateral

• Apparel

• Digital assets

• Sponsor materials

Results

• Helped maintain a recognizable event brand over more than a decade.

• Delivered reliable creative support for annual conferences and special events.

• Produced high-quality materials under demanding production timelines.

Services Provided

Event Branding • Graphic Design • Print Design • Large Format • Marketing Collateral

Creating Marketing That Helps Sell New Homes

Working alongside one of North Texas' leading home builders, I developed marketing materials designed to showcase new construction communities, highlight available inventory, and support Realtor engagement.

The Challenge

New home inventory changes quickly, requiring fast, consistent marketing that informs buyers while supporting sales representatives and Realtor partners.

My Solution

Created:

• Listing flyers

• Community marketing

• Social media campaigns

• Open house graphics

• Video promotions

• Event marketing

• Floor plan brochures

• Builder incentive campaigns

Results

• Produced professional marketing materials that supported home sales.

• Increased consistency across community branding.

• Delivered rapid-turnaround creative for changing inventory and promotions.

Services Provided

Graphic Design • Print Design • Social Media • Real Estate Marketing • Video Graphics

Helping Small Businesses Build Memorable Brands

Throughout my career, I've partnered with entrepreneurs, nonprofits, municipalities, and local businesses to create professional brands that build credibility and attract customers.

Services Included

• Logo Design

• Brand Identity Systems

• Business Cards

• Brochures

• Signage

• Promotional Materials

• Apparel Graphics

• Marketing Campaigns

Results

Each project focused on creating cohesive visual identities that helped clients communicate more effectively and present a polished, professional image.

Services Provided

Branding • Logo Design • Graphic Design • Print Design • Marketing Strategy

Building Websites That Rank and Convert

Beyond design, I specialize in developing SEO-focused content strategies that improve search visibility while creating a better user experience.

My Approach

• Keyword research

• Landing page creation

• SEO copywriting

• Metadata optimization

• Content organization

• Website architecture

• Calls-to-action

• User experience improvements

Results

• Developed optimized content for real estate, education, and local businesses.

• Improved website organization and search visibility.

• Combined compelling design with strategic content to increase engagement.

Services Provided

SEO • Website Design • Copywriting • Marketing Strategy • WordPress